Beauty Industry

Aussie Brand Launches Travel Kits for Men

The boxes feature photography that commands a second look.

July 25, 2014

By: Jamie Matusow

Editor-in-Chief

VitaMan, a men’s grooming line from Australia, has launched a new range of Travel Essential Packs in the U.S.

The kits contain travel size tubes and bottles, in sizes ranges from 50 – 100 ml, packaged in cartons – some of which are adorned with sexy action shots of men using the products.

The new Travel Essential Kits are:

SHAVE, which contains either Shave Gel and After Shave Balm (shown), or Shave Crème and Face Moisturizer;
FACE, with Face & Body Cleanser, Toner, and Moisturizer;
DETOX, with a scrub, mud mask, and toner;
And, the risque MASSAGE kit, with body oil and a sexy soy body candle – for men that are into that sort of thing.

VitaMan products are made with certified organic ingredients, including plants, fruits and herbal extracts native to Australia. The products are formulated with a base of organic white tea – and don’t contain parabens, sulphates, glycols, artificial colors/fragrances, TEA/DEAs, mineral oil, ethanol, lanolin, or phthalates.

In addition to department stores, the brand is sold at some of the world’s most prestigious hotels and spas, including Spa-at-the-Hilton, and can be found in over 35 countries. In the U.S., it’s available at Barney’s.